Zimbabwe’s fashion sector received a significant boost following the successful implementation of the Smithfield Programme under the Creative DNA initiative, which brought together global expertise and local talent through a high-impact Fashion Boot camp in Harare.
The week-long boot camp, held from March 30 to April 3, was delivered through a collaboration between Haus of Stone Showroom and UK-based international consultancy Fashion Scout. The programme formed part of the broader Creative DNA Zimbabwe, now in its second year of supporting emerging designers.
Led by Fashion Scout executives Martyn Roberts and Billie Roberts, the boot camp provided Zimbabwean creatives with practical insights into building globally competitive fashion brands. Drawing on more than two decades of international experience, the facilitators guided participants through key areas including product development, quality control, export readiness, and brand storytelling.
The programme also featured contributions from regional and local industry leaders such as Joyce Chimanye, Ann McCreath of Kikoromeo, and Gilmore Khumalo of Paper Bag Africa and the I Wear My Culture initiative. Representatives from ZimTrade also participated, offering guidance on accessing international markets.
The initiative was supported through strategic partnerships with the British Council and the Embassy of Switzerland in Zimbabwe, reflecting growing international interest in Zimbabwe’s creative economy.
A key highlight of the programme was a networking mixer held at Newlands Country Club in collaboration with Cultured Republik. The event brought together designers, cultural practitioners, and industry stakeholders to exchange ideas and build professional networks.
Speaking at the conclusion of the boot camp, Danayi Madondo, founder of Haus of Stone Showroom, said the initiative demonstrated the depth of local talent and the importance of structured industry support.
“This week has been a powerful reminder of the depth of talent we have in Zimbabwe. Through the Creative DNA program, we are not only nurturing creativity but equipping designers with the tools, networks, and confidence to compete on a global stage,” she said.
The Creative DNA Zimbabwe programme continues to focus on mentorship, skills development, and market access, positioning fashion as a viable economic sector while promoting cultural identity and sustainable design practices. Designers such as Bakari and Ruby Cheryl Zinyau of Ruby’s Touch and Designs attended the workshop.
