Zimbabwe’s tourism success should be measured by its contribution to gross domestic product (GDP) and its tangible impact on community livelihoods rather than international and domestic tourist arrivals alone, Tourism and Hospitality Industry Minister Barbara Rwodzi has said.
Speaking at the Minister’s Summit 2026 during the World Travel Market (WTM) in London, held under the theme *“Strengthening Tourism for a Resilient and Regenerative Future,”* Rwodzi highlighted the need for tourism growth to translate into meaningful socio-economic benefits for ordinary and marginalised communities.
The Minister emphasised that communities, as custodians of Zimbabwe’s rich cultural heritage and natural resources, must be central to the country’s tourism development agenda and should directly benefit from the sector’s expanding value chain.
She underscored the importance of ensuring that tourism creates sustainable economic opportunities for local people, including those who are often excluded from mainstream economic activities.
Rwodzi noted that the sector’s contribution should extend beyond visitor statistics to encompass improved livelihoods, community empowerment and inclusive economic development.
The Minister’s remarks align with President Emmerson Mnangagwa’s vision of attaining Upper Middle-Income Society status by 2030, with tourism expected to play a significant role in driving economic growth and improving the welfare of Zimbabweans.
Zimbabwe is participating at WTM London 2026 alongside the Zimbabwe Tourism Authority, tourism operators and industry stakeholders, showcasing the country’s natural attractions, cultural heritage, wildlife, adventure experiences and investment opportunities.
The country’s tourism strategy continues to place emphasis on heritage-based tourism and community participation, positioning local communities as key beneficiaries of the industry’s growth.
Rwodzi’s message at the summit reinforced the need for a resilient and regenerative tourism model that not only attracts visitors but also delivers lasting economic and social value to the people whose heritage and resources underpin the industry.
